Straight talk on ad tracking, data, and AI operations.

What your ad platforms are really counting, why the numbers so often lie, and how to run marketing you can actually trust.

Why Your Shopify Pixel Might Be Firing a Conversion on Every Page View

If your conversion count looks too good to be true, your pixel may be firing on every page instead of just purchases. Here is how to catch it.

If your Google Ads conversion tag still has the placeholder ID from the setup docs, it is counting nothing. Here is how to spot and fix it.